Keep quality in focus
It is not always possible or viable to use original photography. When using stock photos, make sure they are of good quality, visually consistent and correctly represent the subjects and locations.
Photos should connect with the products used. While wide drone captures are nice to look at, having more detailed views of people creates visually better storytelling.
Steer clear of overly staged/unnatural behaviour, cliched composition, heavily manipulated or low-quality images.